Course curriculum

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    1. i. The speed and scope of change

    2. ii. Workbook reflection

    1. i. The main barriers to innovation

    2. ii. Workbook reflection

    1. i. What separates great innovators from everyone else?

    2. ii. The foundations of an innovation strategy

    3. iii. Key questions that an innovation strategy must answer

    4. iv. Innovation strategy tool: The Business Model Canvas

    5. v. Assessing the impact of future trends

    6. vi. Application and examples

    7. vii. Turning strategic thinking into actionable plans

    8. viii. Workbook reflection

    9. Team Innovation Plan template

    1. i. How great innovators think

    2. ii. Introducing the "Innovation Particle"

    3. iii. Going deeper: From innovating 'doing' to innovating 'feeling'

    4. iv. The business case for progress-driven innovation

    5. v. How to apply the Innovation Particle

    6. vi. How to design questions that spark the right ideas

    7. vii. Case Study: How Grant Thornton automated customer progress

    8. viii. Summary: Progress-driven vs product/service-driven innovation

    9. ix. Workbook reflection

    1. i. Creating innovation priorities: What matters most?

    2. ii. An everyday example for identifying innovation opportunities

    3. iii. Example: A step-by-step guide to finding innovation priorities

    4. Work book reflection

About this course

  • £99.00
  • 47 lessons
  • 2.5 hours of video content
  • For team licences contact

About Amplify Innovation

Amplify Innovation is a world-class video training programme that puts the tools of legendary innovators into your hands for instant application.

Created and presented by global innovation advisor Elvin Turner, Amplify is a fast-track pathway to gaining the essential tools and capabilities used inside organisations including Google, Pixar, Netflix, Electronic Arts, Gore, Sony Music, Universal and Santander.

Amplify is based on proven content from a wide range of successful, practical innovation learning experiences developed by Elvin Turner for organisations including: Adidas, Microsoft, Pfizer Oncology, Universal Music, IBM, European Space Agency, SAP, Springer Nature, Barco, Telefonica, Santander, Cisco, Bouygues, Pernod Ricard, Oxford Instruments, Compassion UK, the Salvation Army, Hillsong, DMG, Ministry of Defence, Department of Health, EDF, SSE plc and several MBA and executive education progammes for multiple universities and business schools.

Who is Amplify Innovation for?

Amplify is ideal for:

- Leaders needing to rapidly upskill themselves in the latest innovation approaches

- Managers who need to increase innovation performance in their teams

- Learning professionals who need credible, practical and up-to-date content to support management, talent and leadership development programmes

Amplify is based on Elvin Turner’s best-selling, highly practical innovation playbook which was a finalist in the Business Book Awards 2021. Be Less Zombie: How great organisations create dynamic innovation, fearless leaders and passionate people is regarded as one of the most helpful books available for leaders and managers who need to spark and sustain a culture of innovation.

The Amplify Innovation course includes:

  • 38 instructor-led videos
  • A personalised, interactive workbook to capture reflections and actions throughout the course
  • Case studies and examples from organisations across a wide range of industries and sectors
  • A team innovation plan template for immediate application
  • Completion certificate for all delegates


Elvin Turner

Elvin is a best-selling author, innovation advisor and associate professor at several business schools. He is also a double award-winning management development programme designer. He is a regular speaker at conferences and corporate events and guest on podcasts covering the topics of innovation, strategy, change and leadership. Elvin has coached and facilitated hundreds of strategy, innovation and leadership programmes around the world for companies including Adidas, Universal, IBM, Telefonica, DMG, Cisco, Santander, Pernod Ricard, SSE and Accenture. His experience extends from working with new and disruptive technology start-ups, through to seasoned leadership teams inside conservative, global institutions. His latest book is Be Less Zombie: How great companies create dynamic innovation, fearless leadership and passionate people, which was a finalist in the Business Book Awards 2021.

Start building your innovation capabilities today!